Luis Fonsi has been named tourist ambassador for Puerto Rico after the success of his song Despacito.
Porto Rico noticed a tourism boost after the video was released, which is the most viewed ever on YouTube, was filmed there. Puerto Rico’s governor, Ricardo Rossello, announced that Luis would be working with a tourism company to promote travel.
The campaign will be based on the word Despacito, meaning slowly, and will encourage people to take their time visiting the country. Luis will be promoting Puerto Rico on his worldwide Love and Dance Tour and as part of the deal the tourism board will be able to use his songs and name in adverts.
Guess it’s appropriate to say, Fonsi started from the bottom now he’s here !